Extra, extra read all about! These words were shouted on street corners for decades. When the news papers hit stands people’s attentions were grabbed by faithful news providers, headlines, and over the top pictures. As people went to work they grabbed the paper to find out what was happening in their town and around the globe.
Now the streets aren’t quite filled with the same noise. Blaring traffic, construction, and more wouldn’t allow people to hear the faithful cry. Although millions of papers are still sold daily, there is no doubt that circulation is down. No longer does everyone count on their local paper to provide them cutting edge news.
With 100’s of millions of people checking Facebook daily many are getting their news differently. As they login, their home page is labeled “news feed”. Some of the information is simply what is happening to their friends; however, it could be information about your business. It could be your compelling offer if you can just strike the right message to land in this HIGH traffic location.
The challenge is how to land in the news feed. You can’t buy your way into it (at least not yet). Getting in the news feed can bring a flood of traffic to your business as long as what you are releasing is newsworthy. Consider the following tips to get traffic, leads, and sales from the news feed.
- Spice It Up – You don’t have to release a provocative picture or video, just be different. Instead of something that is boring consider sharing the unusual stories that occur in your business. It could be a challenge that the customer that was impossible to help with and you made it happen. Strange items happen daily, try to share them.
- Video – Video is one of the more rare occurrences on Facebook and as a result has a high probability of landing in the news feed. Videos don’t have to be major productions or even funny to spread, just try to share items that those who “like” your business will get value from.
- Updates – Updates are easy and have a chance to land in the news feed. To get these to spread like wild fire consider sharing interest piquing questions with links back to your blog or website to get maximum impact.
With a focus on getting into the news feed you will build an attraction of fans and friends that will drive your business. The more interest piquing your updates and video become the more your sales will soar.