A press release is free publicity for your company and could just be the cost-effective marketing strategy that you could use. There is one catch though: your press release needs to pass the reporter or editor’s news judgment or it will be buried at the bottom part of the page, or worse get tossed in the trash bin.
The key to winning a reporter/ editor’s approval couldn’t be more obvious. Think like a reporter and come up with a newsworthy press release.
Newsworthy press releases are relevant which means it should be current or up to date. Consumers don’t want to read about what happened last week, that’s history! They want to read about what happened yesterday, today or an hour ago.
Your press release should be significant. If you are writing about a weight loss program you can highlight obesity statistics among teenagers, and proceed with establishing the need of enrolling in the program. Now that’s being significant. More details please visit:-https://yournameherenow.com/ https://hardgeek.net/ https://allgaeu-news.com/ https://todaynewsstuff.com/ ketamine for depression near me treninguri barbati
You can also use proximity as an angle. Let’s say your company that has a head office in Toronto and satellite offices all around Ontario is launching a product at the quaint town of Kleinburg. You can focus on this angle and localize the story to Kleinburg.
Prominence, is of course, banking on the popularity of a public figure. And last but not least, the human interest angle. These stories appeal to the emotion and are not affected by newsworthy requirements such as being relevant or significant. They can also take place anywhere in the world for that matter with no regard to proximity.
After you figure out the newsworthy angle you want to use you can focus on how to write the copy. Again the key is to write like a reporter.
To do this you must be direct to the point and avoid the marketing puffery or too much advertising in your copy. Deliver your story in a sharp, yet professional and unoffensive angle. Observe the 5Ws and 1H of a news story which answers the what, when, where, who, why and how of the story.