Energy is on the mind of everyone today, or at least it should be! Let’s face it energy conservation is an issue that literally effects us all. It is the one universal common denominator that no matter whom you are, where you live, how much you earn, how much you spend or your level of education we all have the ability to contribute in a substantial way.

Why is it that so many of us go about our daily lives without giving one thought to what we do on a daily basis, things that adversely affect the home in which we all live. Yes Earth the home in which we live is also a common denominator as we all share the same planet, the same water, the same sunlight and the same air that we breathe. Is it that each of us believes it is not our responsibility, that perhaps it is not our fault, or perhaps that we believe there is nothing we can do that would make a difference. What can I do today, tomorrow or even next week that would make a difference? And besides no one else seems to care so why should I go out of my way or inconvenience the way I live if there is no obvious reward or benefit for such efforts?

It is unfortunate that this mentality exists today as it appears to be inherent in the majority of people everywhere. Don’t get me wrong here I’m not bashing the human race (maybe a little) nor do I think that I’m better than the majority, in fact I am a self proclaimed offender of the environment as it has only been here recently that I find myself more cognizant of our situation. I find myself asking why? After all there is an abundance of information out there that we are all privy to yet it appears that only a few have recognized the need to self educate and actually take action in this area.

Personally I believe there are lots of probable reasons but if I had to put my finger on one reason I would say that it is the fact that over the years our planet has become much smaller, smaller due to technology, communication and more specifically the internet. In just a couple of decades we have gone from living in our local communities to living in a global community. What do I mean by that? Well for instance it was not long ago that our grandparents and even our parents lived a life that was focused in a small town, small city or at best was within the boundaries of a small county.

They went to school; they grew up and worked, commuted, lived, played, shopped and retired all within that small community. They listened on the radio or watched the evening news which 98% of the news content was local. In fact I remember that the evening news was so localized that towards the end of the broadcast they would have a segment just for National News. Most of who at that point turned it off as they got what they needed, the weather report for tomorrow, which high school team won the game Friday night and what was happening in and around town.

Not long after that the National News segment was replaced with World News, and not long after that our local news became inundated with Global News. The timing of this appears to be consistent with our advances in communication like beepers, fax machines, cell phones computers and e-mail. Also travel like mass transit, affordable air travel and commuter rail, not forgetting that our cars have become bigger, more comfortable and more reliable for long distance travel. All of these tools have given us the ability to expand our lives, our business and our awareness of what is happening around the world as it happens.

Let’s face it you can no longer turn on a TV, pick up a news paper (those still around?) or listen to the radio in your car without being subjected to World News. It appears that the media has its finger on the pulse of the planet as they/we are more interested in what’s happening around the World than we are interested in what’s happening around the corner. The focus is no longer on cleaning up our backyards, a local park or playground the focus is now cleaning up the World, reducing Co2 emissions, replenishing the Ozone layer, saving the rain forests, cleaning up our Oceans and last but not least saving the Polar Bears and many other animals of the planet.

I think this is a classic example of not seeing the forest for the trees. What I mean by this is if we all started in our own backyard, in our own communities, in our own towns and cities you then create a snowball effect of positive impact on the environment; after all it is this same snowball effect that has created the environmental issues that face us on a Global level today. The problem is when you convey (the media & politicians) these issues to the public they are doing so in such a way that seems insurmountable to the average person and when problems appear unfixable well guess what? They never get fixed.

You have heard the old adage “How do you eat an elephant?” one bite at a time of course, so long as that elephant is in front of us and not half way around the world. If ever, but more likely never will we raise concern enough for people to take action, yes there are all kinds of groups out there doing great things and some even going to extreme methods which ends up as a negative image for their group and cause. None the less they have taken action but these organizations can’t do it alone nor should we expect them to. It seems only when we are personally affected is when we all of a sudden get interested, raise a brow, join a group or write an article (who me?).

Seriously though, I really believe that we need to bring these problems home on a local level. How that happens is certainly open for debate. I think people in general are good just misguided from time to time but mostly preoccupied. If we were to spend more time focusing on the little things we can do and show how it really does add up (the reward) and how it really is OUR responsibility and not THEIRS well that would be a great start.

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